This is not spiritual. Well…..not very at least. Also, this is going to be lengthier than my other posts….so grab a snack. Just wanted to let you know right off the bat. Anyway, Back to the topic at hand: Social Media (Facebook/Twitter etc.) Does that term make you cringe? Cause you to break out in hives? Do you feel that you put a lot of time/effort into engaging others via social media with little to no response? Well, I am NO expert but I’m here to help YOU. I’ve learned a few tricks of the trade over the past 6 years, some of which I’ve figured out on my own & MUCH that I’ve learned from others. Ok, that was my intro. In no particular order of importance, here we go:
1. Be strategic. Intentionally post throughout the day. We all have different schedules which equals: we’ll all most likely be online at different times. If (for example) you post/tweet 10 times from 7-8 am and get no response then people are probably busy with other things (getting ready for work, scrambling to get the kids to school etc.) . Instead of continuing with this pattern you should try to spread out those 10 things over the course of the day. Don’t have time/ability to be online every 2-3 hours 7 days a week? No problem, neither do I (contrary to popular belief) This is where www.hootsuite.com comes in handy. It’s a great resource! I usually use Sunday nights to schedule my Tweets & Facebook posts for the week. In about an hour I can have 7 days (average of 2 posts a day) ready to be automatically send out. It’s super user-friendly & extremely convenient, especially if you are managing multiple pages on www.facebook.com or multiple accounts on www.twitter.com I’ve also discovered that my friends/followers are more engaging in the evenings so try a few posts after 7PM & see if you notice a difference like I did.
2. Engage people. Don’t just talk at them…talk with them. People like to talk about themselves (for the most part) so throw in a few questions here & there. Think of social media in terms of you being on stage & asking for audience participation. I personally like to participate with people via social media….not just have information thrown at me. I know that people will often “unsubscribe” to someone’s page if that person is “anti-social” with their social media (what an oxymoron…right??) If you are looking to solely provide information them you might consider a blog instead. I use www.wordpress.com It is inexpensive (some free) & very user-friendly (I’m all about the user-friendly stuff if you haven’t noticed) When I read a blog I am of the mindset that this is for the purpose of gaining their information (it’s probably all about them/ what they have to say) I’m much more likely to leave a comment for the blogger in this case.
3. Keep it simple. Your posts and tweets don’t need to be mini novels. Seriously. If I have to click on “see more” every time I see a post…..It’s probably not going to happen. This may just be my personal preference but I’ve found statistically that when my posts/tweets are short & sweet ( aka there’s no “see more” option ) I get a considerably higher response than when I post the more lengthy stuff. Again, do you just love to elaborate? Try blogging….. Here’s that resource again www.wordpress.com the great thing is that you can connect your blog to your Facebook & Twitter. That way your followers who are interested in longer posts can still have access & interact.
4. Give credit. If it’s not yours then don’t say it is. Google & YouTube have caught many “original thinkers” with their hand in the cookie jar. Pretty self explanitory.
5. Everybody loves a preview. Do you post a lot of videos? Have they received little to no response? Your followers/friends may not know if it’s going to be worth their time. I’m serious. I know it may sound far-fetched but I want to know that three & a half minute video is going to be worth my time before I watch it. I want a guarantee that there will be some sort of takeaway if you will. I’ve found that an easy way to connect people with a video I’ve posted is to add a quote/some lyrics in the text box provided. Pick whatever it is that stood out to you the most. If it grabbed your attention then chances are if will do the same for others as well. People may not even watch the video but click “like” or comment simply because they liked the quote/lyrics.
6. Don’t clog up the Facebook/Twitter feed with 26 videos and 3,000 shared pictures in one night. Spead those badboys out……unless you want people to click on that lovely “unsubscribe” or “unfollow” button. Have I made these mistakes in the past? Yep. Do I still make them from time to time now? Yep. We’ve all got great information, and exciting things to share so lets interact & have as much fun as we can without becoming mere clutter & noise.
Remember how I said at the beginning that this wasn’t very spiritual? Well, here’s the spiritual part: Romans 12:7 “If your gift is serving others, serve them well. If you are a teacher, teach well.” (NLT)
Again, I don’t claim to be an expert here. I’ve just learned a few things along the way that I feel I can teach others. I’m all about each of us succeeding in every area possible. If you have an questions regarding social media then feel free to ask. If I can Help, I will certainly do so :-)